July 11, 2014  •  Leave a Comment

Bridge (1 of 1)Bridge (1 of 1)Bridge (1 of 1)

One of the most detrimental mindsets to have in life is Complacency. Complacency can be defined as "a feeling of being satisfied with how things are and not wanting to try to make them better". In other words, Complacency is a feeling of peace and security, while being unaware of potential events that can derail the present moment. In photography we saw Complacency derail the juggernaut company Eastman Kodak. Kodak was the dominant company when it came to photo film. A Kodak Moment was a phase used to describe a picture opportunity. What Happened? - Complacency. Kodak in the late 1980's failed to embrace the up and coming Digital Technology and thought, photo film has been around for 100 years and that is not going to change. They were unaware of how Digital Technology would change photography. Now the company is borderline bankrupt. Complacency can happen in all phases of our life - physical, mental, and spiritual. Complacency can effect our health, our relationships, our work, our family life, and our downtime in life. It is a lack of foresight in the present moment, it is being unaware of the upcoming changes in life. The way to prevent Complacency in your life is an awareness in the present moment and foresight into your future. Don't let your downfall be COMPLACENY!


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